Two creatives from Portland left their jobs with Nike to launch their fashion clothing line called Wildfang which in their own words explain that their brand would be “the world’s first home for tomboys”….I'm already double liking this brand myself. I would consider myself a little bit of a rebel and a tomboy, nothing is ever to frilly or girly, I always have to add that edge to anything I wear.
Wildfang is the German word for tomboy and the line is geared towards women who want to forego the floral skirts for an edgier, more androgynous look…like moi! They insist that the brand is more than a trend – it’s and attitude, a community and a way of life.
The official lauch of Emma Mcilroy and Julia Parsley's collection launched on 1st February and their video will feature a mix of female sports starts, musicians and creatives.
Mcilroy explains how the brand initially came about:
“We’ve felt all our lives like there was no one out there catering to our needs. We kept finding ourselves in the men’s department at urban Outfitters, salivating over styles we wished we could wear.”
Enjoy shopping - Wildfang
Love & Fashion,
G x
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